![]() ![]() View how to select the right sized EDDM® Postcard.īack to top Do you ship the EDDM® postcards to me or directly to my local post office? Also available are custom sizes as long as they fit the EDDM® criteria from the United States Postal Service. Our standard Every Door Direct Mail® postcards sizes are 6.25x9", 6x11", and 8.5x11". What are your standard Every Door Direct Mail® postcard sizes? Postcard UV coating makes your postcards thicker and adds an eye-catching, shiny clear coat. ![]() A delivery time of 7-14 business days is typical for the EDDM® program. Excel Printing and Mailing also offers postcard UV coating services to ensure your EDDM® postcards stand out. Working with our EDDM® experts, you can rest assured that your campaign will be successful. The Every Door Direct Mail® Program is a great way for all businesses, no matter the size or industry, to produce results. We handle the postal paperwork and ship directly to your local post office, leaving you to run your business, while we handle the details of your Every Door Direct Mail® campaign. You will have one main point of contact who will guide you through the process - from design, printing, carrier route bundling, and mailing. We offer EDDM® Printing, EDDM® Postcards, and EDDM® templates to get your campaign up and running quickly. #USPS EVERY DOOR DIRECT MAIL CODE#Choose your targeted zip code or carrier route and let us do the rest! Save Time with EDDM® PostcardsĮxcel Printing and Mailing has the experience you need for a successful direct marketing campaign. This service save businesses money by removing the need to purchase a mailing list. You also need to get postal certifications from the post office before being granted permission to use direct mail.What is Every Door Direct Mail® (EDDM)? Save Money with EDDM® PostcardsĮvery Door Direct Mail® - EDDM ® is a USPS service that allows businesses to send direct marketing postcards to all addresses on a mail carrier's route. You also need to deal with other entities and buy the postcards and mailing lists (although some companies, including UZ Marketing allows you to purchase both at the same time). The response rates are typically double than EDDM, based on various anecdotal reports around the web.ĭrawbacks include the time required from start to finish, which is anywhere from 2-4 weeks from commencing to the point it finally reaches the mailbox of your audience. Other advantages of using Direct mail is that you can use standard postcards successfully, which drastically reduces the cost of printing. This allows your targeted campaign to hone in on only those individuals you believe will have the highest response rate, and indeed that is what past results show. You can purchase mailing lists from third party companies that let you choose demographics such as age, race, gender, income level, and other variable data. The difference, however, is that Direct Mail campaigns are targeted based on your preference. The printing cost is also higher, since the USPS has specific size requirements of all EDDM postcards.ĭirect Mail is similar to EDDM in that it’s also in the mail advertising category. The actual response rate for EDDM is lower than targeted direct mail. Just print your cards, pick your routes, and send your blast.ĮDDM isn’t without drawbacks, however. EDDM is also far easier to put into practice than Direct Mail, since it doesn’t require you to purchase mailing lists from a third party source. That means maximum exposure to your brand, and its term in the industry is referred to as “saturation mail”. One of the main benefits for using EDDM is that it’s cheap in postage, and you can send it out to an entire area. You can also select the zip codes to send the cards out in. This option is effective if you’re looking for an area targeted blast, especially if you have a storefront located in the vicinity of the area you choose. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail. Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it. ![]()
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